Director of Brand, Marketing and Communications - The Air Ambulance Service

About The Air Ambulance Service

The Air Ambulance Service is an organisation steeped in the values of Courage, Creativity and Compassion. Every day our charity is tasked with a unique set of missions which we respond to with our fantastic services, all of which are funded entirely by voluntary donations, trading, and fundraising activities we undertake. We lead the way in the delivery of critical care and hospital transfers, providing essential support to the NHS and our communities. But the hard work is never over and we recognise that to continue with our mission, to continue saving lives we need to accomplish everything within our ambitious new five year strategy. Our Brand, Marketing and our Communications will play a critical role in accomplishing these ambitious aims. We have created a new position of Director of Brand, Marketing and Communications.

As the Director of Brand, Marketing and Communications, you will:

Report to the Chief Executive and be responsible for providing strategic oversight The Air Ambulance Service’s brands, reviewing our brand architecture, steering the direction, and building a high-quality Marketing and Communications profile. We have a great deal to offer, not just in the provision of our services but how our insights might work to the benefit of other critical stakeholders. This appointment will be a core element of shaping our voice and will raise the profile of who we are, what we do and how we can impact more and more people’s lives today and in the future.

You will be responsible for:

• Cultivate a coherent and compelling set of brands which position The Air Ambulance Service and The Children’s Air Ambulance as an externally recognised National Health Care Charity and unites our key stakeholders
• Create a long-term strategy to support our core regular giving, to include, Lottery, Legacies, Events, In Memoriam, Retail, Online and supporters. To do this you will also need to articulate and define our mission to the public.  
• Recruit and build relationships with, influencers, event attendees, in kind donors, regional and national board members and ambassadors
• Develop and implement a recognised communications plan to build awareness and engagement in respect of all areas of the charity. Ensuring each target audience is identified, and objectives are understood
• Develop national campaigns to inspire action through a broad range of media formats and fundraising initiatives to gain national presence.

To qualify as the Director of Brand, Marketing and Communications, you must have experience of:

• Branding, Marketing and Communications within a voluntary services sector in the position in a leadership role.
• Proven leadership skills in a multi-disciplinary team, managing coaching and developing staff in a fast-moving environment.
• Driving engagement among a variety of external channels including supporters (both actual and potential), third party networks, and the public.
• Designing and implementing strategic brand reviews across complex organisations.
• Building and leading a high-performing team in an organisation with a comparable structure and mission.
• Ability to inspire change through effective communications and campaigns.
• A shared sense of values with The Air Ambulance Service.

How to apply:

You must please apply by submitting an up-to-date CV and accompanying supporting statement via the apply button.

For an informal and confidential discussion, please speak with our advisors at Odgers Berndtson

Thomas Ewen; thomas.ewen@berwickpartners.co.uk

Closing date for applications: Sunday 22nd May 2022 at 23:59