Horsecross Arts runs both Perth Concert Hall – an acoustically world class space, and Perth Theatre, the oldest repertory theatre in Scotland.
The Head of External Relations will lead the income generation function across both venues and all programme strands. The postholder will develop a coherent strategy that binds marketing and fundraising closely, building loyal audience relationships, nurtures donor and sponsor relationships and constantly strives to attract new people into our venues, turning them into loyal customers and ultimately supporters.
As a part of the Leadership Team, the role is charged with developing the profile of the venues locally, regionally and nationally. You will bring creativity and energy to the processes of marketing and fundraising across the organisation. You will have a deep understanding of how to use data and CRM to maximise income as well as understanding how work with communities and external partners can grow audiences across different demographics.
You are going to be a highly motivated, experienced, creative and results focused professional. You will have significant experience of growing income streams and be adept at using data to analyse and inform your work. You will be able to lead a team to deliver income targets at the box office and through fundraising, though this need not be your area of expertise.
Your background may be working in a venue, a festival, a producing organisation, a marketing, advertising or branding agency, or a mixture of these. You may be a fundraiser by background with a strong understanding of marketing but that isn’t essential. You will be passionate about bringing the performing arts and its audiences together and understand the importance of long-term audience relationships. Most importantly, you will have drive, energy and a go-getting attitude.
Closing date for applications: Friday 16th April
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