The role will require you to generate and convert investment interest and business leads for the sub region of Cheshire & Warrington, whilst actively raising the profile and image of the area and its key assets.
Marketing Cheshire is the organisation responsible for projecting a strong voice for Cheshire regionally, nationally and internationally. The company takes the strategic lead as the place marketing organisation for the county, and as a provider of place marketing services promoting Cheshire not only as the destination of choice for visitors, but also as a place to live, work, invest and study.
Effective marketing is key to continuing Cheshire’s economic success. Marketing Cheshire work closely with the 3 Local Authorities and the Cheshire and Warrington LEP. The new Chief Executive will be expected to play a key role in building those relationships to drive growth and help deliver a £50billion economy by 2040. This target is ambitious but achievable. In the north of England, Cheshire has an unparalleled economic profile and an enviable and fast-growing visitor economy which includes national attractions such as Chester Zoo, Jodrell Bank, Tatton Park and Cheshire Oaks. Exciting new developments such as HS2, Warrington New City, the Cheshire Science Corridor, the Constellation Partnership and the redevelopment of Chester City Centre will continue to add to Cheshire’s appeal.
For an informal and confidential discussion, please speak with our advisors at Berwick Partners; William Pringle on 0207 518 2635.
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