A globally renowned food business that owns a number of market-leading and much-loved brands is looking to appoint a high-calibre Category Development Controller to instil a best-in-class category approach and drive tangible results. Already firmly established with a global turnover of over £19bn, the business continues to deliver highly-impressive growth credentials, with an increase of over 2% in the last financial quarter.
When getting under the skin of the business and those that work there, it is very apparent that their success is owed to the fact that they provide each and every individual with early accountability and ability to make an impact, whilst fostering a supportive environment that offers advice and learnings. There is a real sense of importance placed on ‘being yourself’, fostering diversity and creativity across the business.
This role will lead the highest revenue category and the development agenda for such within the UK business. The category is the largest category, with net revenue of £1.1 billion.
The key focus of the role is to truly lead the development and operationalisation of the growth strategy and plans and clearly articulate what is needed to win in the UK. Partnering with Marketing and Business Planning will be vital, in order to develop successful category plans.
Unlike less category centric FMCG businesses, the category development function has 2 core focuses – internal, data-led category development and external, customer-led category development. Whilst customer experience is required, this role is very much an internally focused role which requires the individual to be the ultimate expert on market, category, shopper, consumer and the macro environment by leveraging all available data sources.
The business is looking to appoint an influential and proactive senior category individual, who has a particular strength in creating commercial success via translating data into innovative, commercial insight. This is a key strategic role within the UK business with responsibility of the highest revenue and most high-profile category.
• 10 years FMCG experience.
• Expert on utilising Nielsen/IRI/Kantar & other relevant data sources.
• Experience of working with top 3 grocery customers.
• Experience of impulse.
• Experience of Category Development, Key Accounts & Insight.
• Extensive insight, analytical and strategic skills coupled with strong communication and interpersonal skills.
• People leadership experience.
• Proven track record of delivering growth through category leadership coupled with significant shopper & category experience.
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